YouTube isn't just a part of social media; it's a social media giant. YouTube isn't just a social media channel, but it's also a social media giant. Any salesperson worth their salt would do well to see it as such. Here's why your presence on YouTube is important.
And, if YouTube isn't included in your social media marketing plan, then you're missing out on something BIG. Marketing departments at the University of South Florida define social media as “a form of internet-based communication.” The new data from App Annie also revealed that YouTube had become the number one application in terms of consumer spending in the first quarter of this year. In its most basic form, a social media platform can be defined as an online service that allows users to share information or interests with other users in an interactive way. When you're not writing content for digital marketing blogs, you're hanging out with your family, reading, or hiking some off-road trails in Texas, somewhere in your Bronco.
So how does YouTube leverage to become the social media powerhouse that it is? It's all based on basic marketing skills, with an emphasis on a few key areas.