The 7 main skills needed to become a digital marketing expert/Data analysis. The video is still sweeping the Internet and this is not going to stop. Customers love videos, especially on social media, and 8 out of 10 people have bought after watching a brand's video. For marketers, 93% of those who use video say it is an important part of their strategy and 87% say it provides them with a positive return on investment (ROI), according to marketing research on the state of the video.
BrainStation's professional digital marketing guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. Read on for an overview of the technical and social skills needed to become a digital marketer. It goes without saying that digital marketers should have a good idea of everything. It goes without saying that digital marketing experts should have a good idea of all the social media platforms they use to publish content and reach an audience.
And each platform has its own peculiarities; you'll need to know what works and what doesn't, when and what to publish, and how to adjust the tone of your posts to resonate with the different segments of your audience that use different platforms. Even within the field of social media marketing, there are different techniques that digital marketers can prioritize, such as listening on social media, live broadcasting, direct messaging and the use of hashtags. Search engine optimization (SEO) and search engine marketing (SEM) are increasingly important to connect with the audience you want to reach. That process starts with understanding your audience and their movements online.
Copywriting is a different skill from other types of writing (blog writing or technical writing, for example) because you need to be able to capture attention, communicate value and inspire action with a limited number of words and space. You should also be able to change the subject easily, as audience expectations and mentality vary depending on the platform. Copywriting communicates value, resonates with the reader and incites action. With these features, you can ensure that your writing is as smooth and clear as possible.
Therefore, knowing how to get a company to appear in relevant searches is a crucial digital marketing skill. SEO is a complex topic with both technical and creative aspects, covering a wide range of sub-skills. You must know how to produce and promote useful content, how to create effective directory listings, and how to structure and protect your website. SEO is an ongoing investment, but the ongoing benefits of appearing on the first page of Google are hard to beat, so whether you're improving your skills or just starting out, it's worth taking your time.
This free SEO training course on Udemy covers everything from the basics to the most advanced strategies. You'll learn vocabulary, best practices and the most effective strategies, and you'll become familiar with local and on-page, mobile and local SEO. Since Google and search engines are constantly evolving, SEO is a digital marketing skill that needs constant maintenance. This course will provide you with the training you need to stay fit for SEO.
And PPC advertising isn't just on search engines, either. It's on social media, websites, apps, directories and more, making this digital marketing skill an absolute must. Rover has PPC ads on social media and search engines The WordStream Growth Academy is a free and interactive learning platform with the courses you need to familiarize yourself with the basics of PPC, such as account structure, keywords, conversion rate tracking and optimization, bidding strategies and metrics. It also covers the inner workings and best practices of Google Ads, Facebook and Instagram, Display Ads, YouTube Ads and Google Shopping.
With Growth Academy, you can gain or improve the digital marketing skills needed to meet your goals, whether it's generating more leads, selling more products online, or expanding into e-commerce or agency account management. Email marketing is a popular digital marketing skill because it's so versatile. It can be used to convert leads, attract inactive customers, build loyalty, and more. You can send useful content, important updates, exclusive offers, invitations to events, the list goes on.
With honed email marketing skills, you can create your lists and conduct experiments to gain valuable information about your audience to help you achieve your goals. Really Good Emails allows you to learn best practices and be inspired by those who master this digital marketing skill. Like Pinterest for emails, you can explore categories, search for brands or keywords, and even save your favorites. The good thing about this tool is that you're not just looking at templates with marker text.
These are real emails, so you can be inspired for both design and copy. Because sometimes, you need more than Lorem Ipsum. Kristen is the senior managing editor of WordStream, where she helps companies make sense of their online marketing and advertising. He specializes in SEO and copywriting and finds that life is exponentially more enjoyable on a bike.
Why? Video content is engaging, personal and current. When people see a face promoting a brand, they're more likely to trust that company. Video content can also be used on different channels, making it a versatile digital marketing tool. What is it? Content marketing is creating high-quality, SEO-compatible content for many channels.
Examples of different types of content are social media, podcasts, videos, blog posts, technical documents, emails, etc. Why? Much of marketing doesn't require a graphic designer. For example, many companies will have digital marketing specialists, and social media planners will prepare short images or video clips for social media channels. Aspiring marketers who prioritize learning digital marketing skills will differentiate themselves from their competition.
Now that you know what in-demand digital marketing skills you need to succeed, what's next? Learn more about the industry and different careers if you're new to digital marketing. We also recommend that you search for contacts who are already employed as marketing professionals within your professional network. . If you're sure this is the right career for you, explore Pathstream's Facebook digital marketing certificate.
Our expertly designed program adapts at your own pace and is available 100% online. You'll only need to dedicate approximately 10 to 15 hours per week to successfully complete our program, making it easier for you to structure around your other responsibilities. If you're passionate about sound marketing strategies and making better business decisions, you should learn to extract customer information using data analysis skills. In fact, this type of internet marketing is so popular that specializing in PPC can help you land one of the highest-paying digital marketing jobs.
Digital marketers need a wide and diverse range of digital marketing skills to understand how to create marketing and content strategies that resonate with the audience and help generate leads, increase brand awareness and, ultimately, generate leads. To help create great landing pages, easy-to-use programs such as Unbounce allow digital marketers to create, customize, and test landing pages for maximum conversion, without needing programming knowledge. It can also be beneficial to understand the technical skills needed for marketing, such as the basics of web coding, as well as having a clear idea of how to use content management systems (CMS). Regardless of what you're trying to achieve as a digital marketer, your competitors are likely trying to achieve the same thing.
To succeed in this field, one must understand and use several digital marketing tools and strategies. Marketers have the digital marketing skills to inspire customers to buy, use, or believe in a product or service. I think creativity plays a role in digital marketing, but it's not such a fundamental skill. Marketing analysis is essential for digital marketers to adapt their services or products to the needs of current and potential customers.
Whether you're captioning an Instagram post or writing a thousand-word article on intellectual leadership for your company blog, excellent storytelling skills (including writing, editing, and visual storytelling) are always a plus for a digital marketing specialist. Read digital marketing program curricula before enrolling to decide which certification program is best for you. .
